
Not again, I thought. I felt like banging my head against the wall. As Assistant Director of MPD, my job includes skimming staff prayer letters to hunt for good stories. Some staff write exceptionally powerful newsletters. But at that moment, I had stumbled onto the “What Not to Do Newsletter.” The author, “Joe Staff,” wrote with good intentions but had effectively written a newsletter most partners wouldn’t want to read. Here’s where Joe went wrong: Too Long “This is the newsletter that never ends…” sounds like the childhood ditty, “This is the song that never ends.” Some staff write […]
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